Crayne Web Marketing

Own a piece of Google!

I know, that sounds a bit “Sensational”, but websites are considered realestate and you can be right there on the front of the building, “first page of Google search”. Here’s how…

Do you get a lot of questions about your business or industry?

Since I started my own business, I have been tracking what questions people ask me. It helps me keep focus on what my customers are looking for. Over the last year, I have see huge jumps and declines in questions about videos, social media, web sites, and search engine optimization, (SEO). No big surprise there, except for the question I have been getting multiple times almost every day for the last 2 months. Yup, almost every client I talk to wants an answer to this one question.

“Are there any affordable options to SEO?”

If you know anything about the market, SEO is in high demand and good SEO has a price. A lot of that has to do with Google and them changing their formula on how they rank pages. Following rules that worked last year, to get you on the front page of Google, now can get you dropped from the first page or possible out of Google totally. I’ve been doing SEO work for over a decade, and I have see more changes in the last 18 months than I have in the last 10 years.

SEO is a moving target and once you think you have it mastered, Google changes the rules again.

There is hope, and I’m going to give it to you one of my secrets. There are a few things, that when done right, and on a consistent basis, can help you get ranked on the front page of Google. Here is a solid formula, that has worked for me for the last year. It leverages Google and Youtube to get your content on the front page quickly.

1. Keyword research. Use a tool like Jaaxy.com to do some keyword research. (sign up for their free test drive) Find the best “green” keyword for your business or product. A good number to use as a base is 1000. The higher the search volume, the better.
2. Create a power point that shows the top 5 FAQs and the top 5 SAQs (questions that your customers should be asking)
3. Use a program like http://www.techsmith.com/snagit.html (they have a 30 day trial) and record a video of walking through the power point and talking about the 5 FAQs and 5 SAQs. Don’t worry, no camera needed.
4. Post to Youtube. If you have a Google email, this will be quick. If you don’t, set one up. In the title, use your keywords twice. Here is an example of what I mean. If my keyword is “office space”, then I might do something like, “Office Space – How to pick the best office space for your company.” You see the keyword in there twice? Search engines like that. Then, use your keyword a few times in the description. Make sure it sounds good and don’t over-do-it. Lastly, put a link to your site in the description.
5. If you have a Facebook, Google+ or any social media presence, do a quick post about the video, using your keywords and post a link to your video.
6. Wait.

Every couple hours, do 2 searches, using your keyword. One on Google and one on Youtube. You should start to see your video show up. Sometimes it can take longer if you picked a highly competitive keyword. That is why we pick the “Green” keywords from Jaaxy. You can get them ranked quicker than the yellow or red.

I hope you use this and get some results. If you do, or have any questions, leave a comment.

-JR

Google has gone and done it again. They delisted thousands of sites in February. Watch the video and learn why it happened and how to avoid it happening to you.

Fill out the form on the right to get more videos that will teach you how to improve your online marketing.

Yup, I’m putting on a class. I have enough interest that it is time. This will be classroom style, so space will be limited. Watch the video to see what we are going to cover.

I’m also asking that you fill out the following survey. I want to know, for future classes, how you would like to receive them. It is anonymous, so don’t worry, I’m not collecting anything but the answers.

Fill out this survey!

Thank you,

JR

If you are trying to figure out how to get more customers to visit your site, you are not alone.  Every business is looking at how to generate more qualified customers to their doorstep.  There are just as many companies saying they can help.  Let’s look at what you need to be aware of when looking for online marketing partner.

I use the term partner because that is what is really is.  You need someone who understands not only the online jungle, but also your business and customers.  Some agencies don’t get to know you and your needs and wants.  When looking for help, make sure you filter out the ones that try to push a pre-built, guaranteed solution.  Every business is different and needs a fresh look and custom solution to fit them.

“Guaranteed, First Page Google Ranking!”  There is no way someone can make this claim and keep a strait face.  Google changes their algorithm on a regular basis, and customers change their habits.  New tools are developed on a regular basis that affect the search engines.

Google Places and the other location based tools are some of these.  It is now very tough to get on the front page of Google.  The page real estate is taken up by Google Places when Google believes it is a business you are searching for.  This is evident when you so a search for “plumbers in  omaha”.  The entire top of the page is dominated by Google Places.  The natural results are reduced.  In this case, the tools are more important that your own web site or any ‘one size fits all’ product.

There are more claims everyday about companies “Cashing In” using Facebook and Twitter.  I have been doing this a while and have seen some good strategies that can boost your sales, but none that automatically generate a fortune.  The old adage, “If it sounds too good to be true, then is probably is” has never been more true.

You need to have a goal and find someone that wants to help you, not just sell you a “One Size Fits All”.  Your business is different than your neighbors and how you implement your marketing should reflect that.

We have put up some more information on this topic.  You can get a free report and watch a video on the subject.  Please visit it and let us know what you think.

localsearchdoneright.com

Thank you,

JR