If you are trying to figure out how to get more customers to visit your site, you are not alone. Every business is looking at how to generate more qualified customers to their doorstep. There are just as many companies saying they can help. Let’s look at what you need to be aware of when looking for online marketing partner.
I use the term partner because that is what is really is. You need someone who understands not only the online jungle, but also your business and customers. Some agencies don’t get to know you and your needs and wants. When looking for help, make sure you filter out the ones that try to push a pre-built, guaranteed solution. Every business is different and needs a fresh look and custom solution to fit them.
“Guaranteed, First Page Google Ranking!” There is no way someone can make this claim and keep a strait face. Google changes their algorithm on a regular basis, and customers change their habits. New tools are developed on a regular basis that affect the search engines.
Google Places and the other location based tools are some of these. It is now very tough to get on the front page of Google. The page real estate is taken up by Google Places when Google believes it is a business you are searching for. This is evident when you so a search for “plumbers in omaha”. The entire top of the page is dominated by Google Places. The natural results are reduced. In this case, the tools are more important that your own web site or any ‘one size fits all’ product.
There are more claims everyday about companies “Cashing In” using Facebook and Twitter. I have been doing this a while and have seen some good strategies that can boost your sales, but none that automatically generate a fortune. The old adage, “If it sounds too good to be true, then is probably is” has never been more true.
You need to have a goal and find someone that wants to help you, not just sell you a “One Size Fits All”. Your business is different than your neighbors and how you implement your marketing should reflect that.
We have put up some more information on this topic. You can get a free report and watch a video on the subject. Please visit it and let us know what you think.
localsearchdoneright.com
Thank you,
JR