Apr
11

Google SEO Changes – Big, but Managable


Google has gone and done it again. They delisted thousands of sites in February. Watch the video and learn why it happened and how to avoid it happening to you.

Fill out the form on the right to get more videos that will teach you how to improve your online marketing.

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Mar
07

Facebook Class

Yup, I’m putting on a class. I have enough interest that it is time. This will be classroom style, so space will be limited. Watch the video to see what we are going to cover.

I’m also asking that you fill out the following survey. I want to know, for future classes, how you would like to receive them. It is anonymous, so don’t worry, I’m not collecting anything but the answers.

Fill out this survey!

Thank you,

JR

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May
08

Online Marketing – Where to Start?

If you are trying to figure out how to get more customers to visit your site, you are not alone.  Every business is looking at how to generate more qualified customers to their doorstep.  There are just as many companies saying they can help.  Let’s look at what you need to be aware of when looking for online marketing partner.

I use the term partner because that is what is really is.  You need someone who understands not only the online jungle, but also your business and customers.  Some agencies don’t get to know you and your needs and wants.  When looking for help, make sure you filter out the ones that try to push a pre-built, guaranteed solution.  Every business is different and needs a fresh look and custom solution to fit them.

“Guaranteed, First Page Google Ranking!”  There is no way someone can make this claim and keep a strait face.  Google changes their algorithm on a regular basis, and customers change their habits.  New tools are developed on a regular basis that affect the search engines.

Google Places and the other location based tools are some of these.  It is now very tough to get on the front page of Google.  The page real estate is taken up by Google Places when Google believes it is a business you are searching for.  This is evident when you so a search for “plumbers in  omaha”.  The entire top of the page is dominated by Google Places.  The natural results are reduced.  In this case, the tools are more important that your own web site or any ‘one size fits all’ product.

There are more claims everyday about companies “Cashing In” using Facebook and Twitter.  I have been doing this a while and have seen some good strategies that can boost your sales, but none that automatically generate a fortune.  The old adage, “If it sounds too good to be true, then is probably is” has never been more true.

You need to have a goal and find someone that wants to help you, not just sell you a “One Size Fits All”.  Your business is different than your neighbors and how you implement your marketing should reflect that.

We have put up some more information on this topic.  You can get a free report and watch a video on the subject.  Please visit it and let us know what you think.

localsearchdoneright.com

Thank you,

JR

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Apr
02

Using Google Places as Part of Your Marketing Strategy

One of the biggest costs for a business is finding new customers.  Getting in front of them enough times thourgh direct mailing, emails, online advertising, gets very expensive.  Well Google and others are helping with that.  If you want to just jump to the meat, go to Google Places Training for more information.

There is a trend with most of the major search engines and social media sites to offer a “Places” feature.  This helps people searching for a product or service locally.  Since about one third of all searches have some type of location information in them, such as zip code, city, state, is was a logical step for them to add this feature.  Remember, there are 10 of millions of searches done every day.  This is huge for local businesses.

SEO is a moving target.  There are so many factors that contribute to your ranking using it, mastering this can be expensive.  Google Places helps businesses with that by putting these results at the top of the page, before natural/SEO results.  That means if a customer is looking for an Italian Restaurant, the first results are the ones closest to him.

Add to that, reviews, offers and more, Google Places is a must.  Go check out a site we just put with that has more information on the topic.  Google Places Training

-JR

Image: Master isolated images / FreeDigitalPhotos.net

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