I get requests, almost daily, from companies wanting help with SEO. They want to know how to beat their competition, rank on the first page of Google, and not want to break the bank doing it.
I’m a huge believer in giving the customer what they want, then educating them in what they need. Let’s get started doing that here…
SEO is still incredibly important for any business. There are other ways of getting business, but when it comes to building trust with a potential customer, showing up in natural rankings, is still essential.
The battle has been long, hard and crippling for so many. Rules change, penalties for not following the rules, are business killers. One day you are sitting pretty on the front page of Google, then next, you don’t show up within the top 10 pages of results. Of course, no one looks that far. If you are not on the front page, you don’t get found. Your phone stops ringing and your business starts dying a very fast death.
Of course, if you never have gotten to the front page, you can only dream what it must be like to have all that free traffic. You know how well you business could do if you could just get ranked.
Guess what, you can. And it is not as difficult as it might seem. Now, SEO companies like to keep it complicated and put the fear of losing everything if you do it wrong. Then they show you how you could not do this without them because of all the rules, and you don’t want to get it wrong. Well, let’s clear a few things up…
Google needs you also. They are a business and they have to give the businesses a way to succeed. They also want to give their customer, the best experience and results possible. To accomplish this, they have given you some tools that will help with that success. Here is a plan, that works well and will get results for most industries. This is geared toward a “Local Business” looking for local customers.
- Onsite SEO
- Make sure you are using the keywords that your customers will use to find you. Sometimes this is slang terms or incorrect terms that people don’t realize are wrong.
- Tag your pictures with relevant info that a customer might search on. Many people will start with an image search, then so to the site the image came from
- Phone number, address, contact info
- Offsite SEO
- If you don’t have one, I suggest getting a Google email account. It will make the rest much easier.
- Get Google Analytics setup with this account and get the code on your site.
- Get your Google My Business info filled out. https://www.google.com/business
- Using your Google email, setup your profile and your YouTube.com account.
- Pick a few subjects to talk about. Create a Hangout and use the best search terms in the title of the hangout. (Include your city to help localize the results) https://hangouts.google.com/ Make sure the option to save to your YouTube channel is set. Invite people if you want, but it is not necessary. The goal is to hold one. In the descriptions, keep it short and link to your site.
The above should get you started. If you pick the correct search teams for your Hangout Title, you can see results within a few days. If you are in a very competitive field, then I would suggest doing a few Hangouts, that will help build videos on your YouTube channel all the while showing you are an expert on your subject or in your business.
The main spot I see companies fail, in the above plan, are picking the right Keywords. This is half art form, half experience. Remember, everything is track-able and you need to be using the Google analytics to see how people are finding you and if they are using the keywords you have chosen. You will need to adjust your site and hangouts to fine-tune your SEO and again, track it.
Just to be clear, this is a place to start. Long Term SEO will take time and continued effort.
If you don’t want to do all the above yourself, find someone you know that can help or use a service like https//:www.fiverr.com
Let me know what you think about this article, drop me a line. http://www.craynewebmarketing.com/contact-us/